If you spent time around car dealerships in the 90s, you heard a certain kind of language that made perfect sense to the people living it.
One of those phrases was “Your up.”
An “up” was a live opportunity — a person who walked onto the lot, called on the phone, or responded to an ad. Salespeople lived for ups. Managers measured them. The whole system was built around getting more of them, handling them better, and turning them into relationships and sales.
Back then, one line from an old dealer intro stuck with me:
“The Up Bus makes many stops on the information super highway. Is your dealership one of them?”
That phrase is cheesy in the best possible way. It’s also accurate.
Because whether I was installing 12-volt accessories, listing items on early eBay, building pages in raw HTML, or experimenting with Flash, it all came down to the same thing: helping people find the right information at the right moment — and making the experience feel trustworthy.
Cartunesshop.com was the first domain I ever registered. It originally pointed toward an online accessories store idea that never became what I imagined it would be. The world changed fast — and so did the direction of my work.
Today, this domain has a different purpose.
This is the starting point for a personal origin story and a technical archive — connecting the dots from the analog world to early e-commerce, into web development, and forward into modern tools (including AI) that make it possible to preserve and tell the story properly.
No hype. No sales pitch. Just documentation — one stop at a time.
So here we go.
The Up Bus still makes many stops.
This site is one of them.