Category: Origin & Evolution

The pages that make up the Origin Story of this site follow a clear timeline. They outline the major stages of a journey that moved through several very different worlds engineering influences at home, hands-on mechanical work, the 12-volt electronics industry, the early internet era, and eventually the creation of Bikes Built Better. But timelines…

If you spent time around car dealerships in the 90s, you heard a certain kind of language that made perfect sense to the people living it. One of those phrases was “Your up.” An “up” was a live opportunity — a person who walked onto the lot, called on the phone, or responded to an…